Carlos Luis

PLAYSTATION DESIGN SYSTEM

Brand Identity ft. Adobe Photoshop, Illustrator

PlayStation is the leading competitor in the console world. I challenged myself to push the boundaries of the PlayStation brand with this design in honor of the slogan “Play Has No Limits”. This is my own fresh take on the brand, where I create a design system that uses some of their current assets but introduces a dynamic new brand identity.

My work is driven by how gaming worlds communicate energy and innovation through visuals. Colour and layout choices reflect on that responsiveness and bring it to life. This matters because PlayStation is not just a brand; it is a worldwide community of dedicated players that share a love for exploring and experiencing stories together.

A postcard for PlayStation that features the 4 brand icons (triangle, circle, x, and square) substituting letters in the slogan "Play Has No Limits", and the PlayStation logo on a blue/purple/pink gradient background. Postcard is being held by a white hand with nails painted black.
A web advertisement banner for PlayStation that features the 4 brand icons (triangle, circle, x, and square) in that order, the slogan "Play Has No Limits", and the PlayStation logo on a blue/purple/pink gradient background.
A postcard for PlayStation that features the 4 brand icons (triangle, circle, x, and square) substituting letters in the slogan "Play Has No Limits", and the PlayStation logo on a blue/purple/pink gradient background.
A poster for PlayStation that features the 4 brand icons (triangle, circle, x, and square) substituting letters in the slogan "Play Has No Limits", and the PlayStation logo on a blue/purple/pink gradient background.
A gaming poster for PlayStation that features the 4 brand icons (triangle, circle, x, and square) in that order, the slogan "Play Has No Limits", and the PlayStation logo on a blue/purple/pink gradient background. Poster is mounted off the side of a small building on a black billboard during the summer time, with a palm tree unfocused in the background.